Every composer/music producer knows what customers want and deserve – high quality, ready to use product delivered quickly and efficiently. Magic is not in knowing, or even in meeting, a customer’s expectations; magic is in exceeding those expectations – every time.
At Human Factor, we pride ourselves on working this magic through an approach that puts the customer in control. Our clients select a clip from our library that we customize to their specific vision or they tell us the experience they want and we create a fresh musical journey that canned library clips can never compete with.
How do we work this magic? Simple, it’s what we do – it’s the only thing we do. It’s what we have done through countless years of effort and accomplishment. So, in the end, it’s not really magic at all; it’s education, experience, talent, hard work, and a customer-driven approach to music production. Our customers just think it is magic.

"Ah, music. A magic beyond all we do here!"
--J. K. Rowling, Harry Potter and the Sorcerer's Stone, 1997